SCENARIOS
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PREDETERMINED ELEMENTS
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Winners and losers plot depicts a zero-sum future, where one group
wins (survives, gets rich) and the other loses. This plot dominates economics
and politics (only one candidate can win), creating a binary world with
strategic, often overt alliances.
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Demographic
Shifts: The retiring Baby Boomers,
or grey tsunami and the increasing minority population will change the
composition of the work force and mobility preferences.
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Challenge and response plot in which one side generates a challenge, the
other side shifts or grows in reaction. This plot often begins as a zero-sum,
winner-and-loser plot that ends as a mutual gains plot.
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Environmental
Considerations: Social acceptance
of environmental concerns continues facing challenges of beliefs, resources,
and entrenched interests.
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Evolution plot follow a biological
path where continual change occurs in a given direction, either growth or decline. Once you identify these slow-developing
scenarios, planning for them is relatively easy. An example might be creating
a new robotic machine. People must learn to use it and integrate it before it
becomes useful.
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Vastness
of the West: There are long
distances between communities in the west that challenge the provision of
infrastructure for competing alternative energy sources.
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Revolution plots changes everything in response to a specific
event, such as the 1929 stock market crash. Such changes are rare, but
important, because they shift how people see the world going forward.
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Thresholds
and Cascades: While government
organizations, policies, preferences for oil, and human adaptation to
technology change slowly, they have a relatively high probability of having a
threshold past which change will occur quickly.
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Cycles plots are common in economics. If you’re in a
cyclical field, learn to read cues that tell you when the elements in your
cycle will change direction. For instance, when the money supply increases,
interest rates drop, people borrow more, so they spend more and interest
rates go back up.
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Views of Society: Broadly, there are different views of society as the Great Society or
the Capitalist Society.
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Infinite possibility plots make events inevitable and seem as if
anything could happen. Some demographic bulges have their own drive such as My Generation in the 1960s based on a
sense of identity.
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Competing Interests: Fixed resources present either/or decisions such as bio-fuels or food
supply.
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Lone Ranger plotlines pit a single heroic individual against a
system.
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DRIVING FORCES
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CRITICAL UNCERTANTIES
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Generational
Expectation: Different generational
expectation informed by pop culture for older and hyper interconnectedness
for younger generations. These different expectations are changing future
decision makers.
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All
the Above: The current broad
acceptance that all alternative energy sources are needed for the future
appears viable unless oil companies stop diversifying.
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Economic
and Political Accountability:
Increasing attention is being paid to economic and political accountability
while exploring new revenue sources such as fuel tax, vehicle miles traveled,
cap and trade, among others.
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Regime Change:
Elections that change political ideologies at all levels of government
influence policy development and implementation.
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Enabling
and Scuttling Policies: There are
enabling and scuttling effects of different policies in terms of
environmental implications and political influences. Many will want to
correct past wrongs.
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The Great Recession: The Great Recession likely change how some people act and behave and
we are not sure how that will affect the now or when another recession
occurs.
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Great
Expectations: There is wide
variability in alternative fuel technologies including the range in
expectations for new and innovative technologies (wow factor).
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Technological Leaps: We are experiencing an escalation in technological leaps and
acceleration in the time between these leaps.
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Showing
Progress: Human nature is impatient
and influenced by T.V., movies, and the media suggesting the need to
continually show progress.
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Beta verses VHS: Businesses often seek a competitive advantage by introducing
proprietary products for similar functionality.
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Mutually
Beneficial: Economic development
pressures and homegrown renewable power generation can be mutually beneficial
pursuits.
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